Over the years I've delighted in sticking my nose into what people do, buy and want in a diverse range of categories: ready meals, iced tea, alcopops, SPF, insect repellent, cold remedies, baby products, coffee, skincare...

Approaches which nuture your ideas, whilst not forgetting the real world challenges standing in the way of success.

For products, services and environments. From development of early stage propositions through to refinement /review of mocked up designs.