Full Service Research.

Intelligently designed and skillfully executed qualitative research from brief to presentation.

approaches which enable fresh conversations and fresh insights.
capturing real world behaviour - what people do, not just what they say.
sharp analysis, strategic thinking, insights that cut through.

Get in touch for an initial chat through your insight needs. Scroll down for particular areas of expertise....

Advertising & Comms

From working with (or identifying) rough territories through to polishing final executions, I LOVE and excel at this style of work. I have years of experience across a range of sectors: healthcare, charity, finance, tech, automotive, public sector/gov.

NPD / Branding

Over the years I've delighted in sticking my nose into what people do, buy and want in a diverse range of categories: ready meals, iced tea, alcopops, SPF, insect repellent, cold remedies, baby products, coffee, skincare...

Approaches which nuture your ideas, whilst not forgetting the real world challenges standing in the way of success.

Charity / Third Sector

Particular experience /expertise of working with charities: fundraising/giving ; lived experiences; support/service needs. 

No VAT charged. Allow your budget to go further.

Consumer Deep Dives

Deep dives into segmentations or specific audiences. Getting to know the 'consumer' in a manner that's genuinely useful and stimulating. Multi media visual outputs: video, design led pen portraits.

Proposition Development

For products, services and environments. From development of early stage propositions through to refinement /review of mocked up designs.


Exploring use, interpretation and navigation of websites and apps. Research that leds to more intutive design and higher digital engagement.