My promise as a freelancer is simply to be as dedicated to nailing your projects as you are.
Areas of particular expertise....
From working with (or identifying) rough territories through to polishing final executions, I LOVE and excel at this style of work. I have years of experience across a range of sectors: healthcare, charity, finance, tech, automotive, public sector/gov.
Over the years I've delighted in sticking my nose into what people do, buy and want in a diverse range of categories: ready meals, snacking, iced tea, alcopops, SPF, insect repellent, cold remedies, baby products, coffee, skincare...
Exploring digitial behaviours and identifying how to make sites and apps run smoothly and intutively. Experience of different tools and platforms for recording behaviour. Key sectors: finance, retail/shopping, travel.
For products, services and environments. From development of early stage propositions through to refinement /review of mocked up designs.
Deep dives into segmentations or specific audiences. Getting to know the 'consumer' in a manner that's genuinely useful and stimulating for clients.
Seamless integration of qual and quant into a single narrative and presentation.