Freelance Qualitative Support

My promise as a freelancer is simply to be as dedicated to nailing your projects as you are. 

 
from pitch to presentation, AND EVERYTHING IN BETWEEN. JUMPING IN FOR FIELDWORK SUPPORT OR TAKING A PROJECT LEAD.
behind the scenes or client facing.
FLEXIBLE /ADAPTABLE WORKING STYLE - DELIVERING TO YOUR BRAND PROMISE.

Fiona is one of our 'go to' freelancers.

She integrates seamlessly into our teams and adapts perfectly to whatever the need is at the time - whether that is taking a leading role on a big strategic challenge or simply picking up a few interviews. She is whip smart, works fast and to a high quality; and lots of fun to boot. Looking forward to our next study together.
Eric Paice, Head of Qualitative, MTM London

"We can't recommend Fiona highly enough...

...as the all round added value freelancer - she's regularly helped us deliver successful insights for our clients. Fiona's really adaptable - she's slotted into our team incredibly well, been supportive, can-do and completely dependable, always delivering on time and to a really high standard. We value her high quality thinking, her savvy clear-headed, honest perspective, and are always confident she'll contribute to quality outputs."
Kath Rhodes, Claire Thomas, Qual St.

 "I worked with Fiona on a number of projects...

....during my time as a Director at BAMM. She was brilliant - thorough, organised, reliable, with a good solid qual background. I felt very comfortable leaving her to run things and would recommend her for senior insights work." 
Jess Jorgensen, (ex) BAMM

Areas of particular expertise....

Advertising Development

From working with (or identifying) rough territories through to polishing final executions, I LOVE and excel at this style of work. I have years of experience across a range of sectors: healthcare, charity, finance, tech, automotive, public sector/gov.

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NPD & Brand Development

Over the years I've delighted in sticking my nose into what people do, buy and want in a diverse range of categories: ready meals, snacking, iced tea, alcopops, SPF, insect repellent, cold remedies, baby products, coffee, skincare...

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UX/Digital

Exploring digitial behaviours and identifying how to make sites and apps run smoothly and intutively. Experience of different tools and platforms for recording behaviour. Key sectors: finance, retail/shopping, travel.

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Proposition Development

For products, services and environments. From development of early stage propositions through to refinement /review of mocked up designs.

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Consumer Deep Dives

Deep dives into segmentations or specific audiences. Getting to know the 'consumer' in a manner that's genuinely useful and stimulating for clients.

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Qual/Quant Integration

Seamless integration of qual and quant into a single narrative and presentation.



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Fiona Smalley Research

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