Working with Fiona

Client testimonials.

You can also read what agencies say about working with me as a freelancer here.

Fiona's considered approach to testing concepts....

....during our creative development was fundamental to its success.

Her inquisitive nature and thoughtful questioning really helped us create an authentic, impactful campaign.

Crucially, we avoided investing significant time and money into a creative route that simply wouldn’t have connected with our audiences. Fiona was an essential component to our team and a pleasure to work with.”

Olivia Burns, Head of Customer Engagement, Prostate Cancer UK

Fiona is one of my go-to researchers...

.....for in-store research and what she doesn’t know about retail isn’t worth knowing! She’s incredibly diplomatic and flexible in the face of some challenging budgets, timings and briefs, but always comes up with ‘the goods’.

She has an enviable ability to ‘make a silk purse out of a sow’s ear’ – generating deep and actionable insights from even the smallest of projects. And her recommendations are always clearly delivered and are invaluable in our strategic planning.”

Kaye Barney, Senior Insight Manager, Morrisons

We worked with Fiona to learn more....

.... about the perspectives of our key audiences.

The findings, which have resonated with team members right across the charity, have been hugely beneficial and could not have been achieved given the tight timescales required without Fiona's tireless dedication to the project.

Fiona expertly facilitated debrief sessions with a range of stakeholders, clearly communicating complicated information and delivering insights which have provided us with clear recommendations on how best to connect with our supporters.”

George Lankester, Alzheimer’s Research UK

I worked with Fiona at a critical point of creative development...

Everyone will know that at times like this one needs a partner that will speak honestly, speak clearly, speak with direction and most of all speak in a way that finds solutions for the all the many stakeholders…not problems. With Fiona’s help we now have the beginning of a clear brand point of view.

Nick Kendall, Founder Electric Glue/The Garage

It was great to work with Fiona...

....she communicated well throughout and despite challenges from our side, she was very patient and adaptable to our needs. The insight that she presented back to us was excellent - really helpful and her findings have already made a difference to how we approach building our supporter experiences. The research was extremely thorough, and we discovered more about our supporters than we ever thought we could. Fiona's work gave us confidence to make decisions to change our supporter journeys, having discovered some insight that we were expecting and other pieces of insight that surprised us, and helped us to step into our supporters' shoes. I highly recommend working with Fiona.

Amber Jagot, Marie Curie

Fiona is an extremely talented researcher....

.....who consistently goes above and beyond to deliver on projects. She immediately grasps the objectives and challenges of our briefs and is able to suggest flexible and appropriate solutions. This is all the more impressive given the sensitivity of subject matter and the hard to reach audiences that we work with. Fiona is a true professional, always delivering on time, despite very challenging timescales and providing a clear point of view on findings as well as being an invaluable sounding board along the way. She is also an absolute pleasure to work with and I would have no hesitation in recommending her.

Samantha Mills, Macmillan Cancer Support